Pay Per Click (PPC) Marketing
Effective PPC management is an essential component of every successful online marketing campaign. A pay-per-click program begins providing traffic and data immediately, which provides valuable insights into how to reach and engage your audience. As your marketing efforts continue and traffic ramps up, your PPC program serves as a perfect complement to your SEO program, driving traffic and helping to improve your organic search position.
PPC — A Paid Media
Your PPC campaign is like a glorious ice sculpture. It starts with a big, chunky block of keywords and phrases. As we cut the block down, it begins to take shape. By the time you can tell it's a magnificent swan (or whatever), your cost per conversion is dropping and the traffic coming to your site is more and more relevant. We constantly fine tune your campaign using A/B testing, automated rules, performance max, and negative keywords. We target consumers based on the device they're using, location, interests, and more. Once refined, the campaign delivers high conversion rates and minimal costs.
Search
- Dynamic Keyword Insertion
- Multiple Ad Extensions
- Ad Optimization
Display
- Demographic Targeting
- Ad Type Variation
- Custom Ad Location
Remarketing
- Design Creatives
- Custom Audience
- Personalized Ad Delivery